Intergrated Marketing Communication 

In the world of today, when people become the internet’s citizen, buyers can initiate communication message via citizen journalism that have been shown by representatives about organisations or consumer advocates so as to warn or inform the community as well as support encourage feedback or comment (Allan, S. & Thorsen, E., 2009).  These activities are usually implemented by using blogs, websites or forums, which always update the latest industry trends as social news daily. Basing on the development of citizen journalism, people who do not train to write on journalism can post, write or even report their stories through the new age technology (Allan, S. & Thorsen, E., 2009). With these aspects, the people worldwide are easier to get any information and the world becomes obviously more flat by the time