Intergrated Marketing Communication 

Allan, S. & Thorsen, E. (2009). Citizen Journalism: Global Perspectives. New York: Peter Lang.

Auvinen, A. (2012). Social media - The new power of political influence. Helsinki: Centre for European Studies.

Belch, G. E., Belch, M. A., Kerr, G., & Powell, L. (2012). Advertising an Integrated Marketing Communication Perspective. Sydney: McGraw Hill.

Duncan, T. (2005). Using advertising and promotion to build brands. In Principles of advertising & IMC. New York: Mc-Graw Hill.

Hanafizadeh, P. & Behboudi, M. (2012). Online Advertising and Promotion; Modern Technologies for Marketing . USA: IGI-Global .

Heath, R. & Nairn, A. (2005). Measuring Affective Advertising: Implications of Low Attention processing on Recall. Journal of Advertising Research, 45(2), 269-281.

Ketzmann, J. H., Hermkens, K., McKathy, I.P. & Silvestre,B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251.

Mangold, W. G. & David, J. F. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365.

Mayfield, T. D. (2011). A commander's strategy for social media. JFQ: Joint Force, 79-83.

Mihart, C. (2012). Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process. International Journal of Marketing Studies, 4(2), 121-129.

Rawal, P. (2013). AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps. IRC’S INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH IN SOCIAL & MANAGEMENT SCIENCES, 1(1), 37-44.

Woods, J. (2005). Digital Influencers: do business dare overlook the power of blogs? In Communications World. International Assiciation od Business Communication, 25-26.