Intergrated Marketing Communication 

Conclusion

The website has presented that from a market brand and orientation perspectives, companies can achieve a maximise their profit margins and competitive advantage basing on application a client centric approach in rising service and product in other to meet their target customer’s desires better than their opponents in a pursuit to maintain as well as erect the loyal brand to their target customers. Basing on the analysis Duncan’s model, there is strong evidence that the corporation between social media and citizen journalism is a wise choice to grab the attention of customers initially. From this aspect, the concept and model of customer decision-making have been made to given the overview of customer’s awareness to becoming a loyal client. All in all, the implementation of strategically and a holistic IMC campaign must develop the ability of company to improve their reputation image via attaining the intended target customer with the accurate communication message campaign at the precise place as well as time.