Intergrated Marketing Communication
Real-life application
The significant purpose of IMC is to gain strategies that client can be satisfied. Therefore, a company can get that when its marketers can impact strongly to its clients. This view has been supported by Mihart (2012), who points out that identifying the various communication pathways plays a necessary role so as to get the target customers.
The information have to be updated daily by using mass media channels in terms of mailbox, television, newspapers, flyers or internet to create the customer awareness to the product. When buyers have the strongly knowledge about a product, the comparison among the products which have the same functions will occur. So, companies must have the good marketing strategies as well as advertising strategies to attract customers.
With these reasons, Apple, which is one of the biggest information technology organizations on the world, is also use the AIDA model to drives client loyalty. It is expressed through:
From this process, the awareness about Apple’s new product of customer as well as customers’ decision-making to purchase this product can be established more obviously.