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The AIDA model

Historically, the hierarchical models’ effectiveness models have been suggested for the advertising’s effectiveness (Rawal, P., 2013). However, according to Rawal (2013), almost these models have been used the AIDA model, which is shown by Elmo Lewis (1906). 

Over the last decade, the AIDA model has been presented a strong tool in linking the communication between company and customers. It is an acronym, which is called by advertisers and marketers in other to define a five-stage process for sale to occur (Rawal, P., 2013). So, if a company want to use the AIDCA of advertising effectively to improve the potential customer as well as client loyalty, it should implement following:

 

 

Following this model, the gaining as well as creating the awareness of viewers is the most important thing.

In the era of interactive communications, an effective advertising can bring the success for the company, hence marketers should learn the methods on how shopper get awareness about their product to get the information about customer’s desire on this product so as to modify this product in more convincing way. 

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